Why We Skip the Artificial Stuff: The Truth About Food Dyes

If you’ve ever paused to look at a cookie iced in vibrant neon colors and thought, “That can’t be natural…”, you’re right—and your instincts are spot on. At Cookies by Karsen, we believe treats should make you feel good inside and out. That’s why we skip artificial dyes and stick to colors from real ingredients you can actually pronounce.

So what’s the big deal with artificial food coloring?

What Are Artificial Dyes, Really?

Artificial food dyes—like Red 40, Yellow 5, and Blue 1—are synthetic colors made from petroleum (yes, the same stuff used to make gasoline). They’re added to everything from candies to cereals to baked goods to make products look more eye-catching. But behind those bold colors are concerns that are hard to ignore.

The Health Concerns

Research has raised red flags (literally and figuratively) about artificial dyes, especially in children. Some of the most common concerns include:

• Hyperactivity & behavioral changes: Studies have linked artificial dyes, especially in combination with preservatives, to increased hyperactivity in children.
• Allergic reactions: Some people, particularly those with sensitivities, may experience rashes, headaches, or asthma-like symptoms.
• Potential carcinogens: Certain dyes, including Red 3, have been linked to cancer in animal studies, prompting bans in other countries.
• Kidney & immune issues: Animal testing has shown dyes like Yellow 5 and 6 may cause organ and immune system problems at high doses.

Several countries in Europe have placed strict regulations on these dyes—or banned them outright. In the U.S., they’re still widely used.

Natural Color, Made Delicious

We believe there’s a better way. Our cookies are colored using plant-based alternatives like matcha, beet powder, turmeric, spirulina, freeze-dried berries, and other natural ingredients. These not only offer beautiful, earthy tones, but they come with zero side effects—unless you count joy.

Why It Matters to Us

We bake with care, not just for how our cookies look, but for how they make you feel. We want you to feel good about sharing them with your kids, your friends, your coworkers—or sneaking one for yourself. That’s why we keep our ingredient list short, sweet, and as close to nature as possible.

In a Cookie-Cutter World, Be the Real Deal

Bright colors can be fun, but so is transparency. When you choose Cookies by Karsen, you’re choosing treats that are handmade, thoughtfully sourced, and completely free of harmful artificial dyes. Because your celebrations—and your health—deserve better than shortcuts.